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Matador Beef Jerky Digital Campaign

Published on 20th October 2016

My team created a spec digital campaign for Matador Beef Jerky to assuage a disconnect between their communications and how consumers viewed the brand. The campaign was aided by real primary research provided by the company and its agency of record. Below is a full presentation of what would be an actual campaign pitch.

StrategyMary Kate Burnes, Mercedes Evenson & Kaylah Douglas

Creative Direction Zach Simon & Jenna BorrelliCopywriting Zach Simon