Last spring I created a "small" response to the prompt "Why Does Creativity Matter?" for a job application using a Google Doc for writing and GIMP for formatting.
I liked the end result, but more than that, I loved the process. The project has since evolved into my current business card-- more appropriately, business zine.
Exploring past the 2-dimensional convention of business cards was the best way for me to represent my personal brand, especially on the topic of creativity.
Illustrations done by hand in Photoshop, printed on 8.5" x 11" paper and folded to an 6 page 2.5" x 4" zine.